Backlinks – A Crucial Step in SEO

What are Backlinks?
Backlinks are links to your site from another site or page on the internet. Links to your site from other pages within your site are not considered backlinks, these types of links are known as internal links. Backlinks are created when you, a website owner, or blogger writes or creates a link to your homepage or another page on your site from theirs. These links can be either your website address, or the link can be within an anchor link or HTML text. HTML text links and anchor links supplies a highlighted keyword that the reader can click on, which will take them directly to your site instead of clicking on your actual website address. 구글광고대행

Why are Backlinks important?
Backlinks, the amount you have, and where you have them from, is one of the most critical and important steps in SEO. This is because search engines, such as Google, use this as one of their most important factors in determining your sites page ranking or search engine ranking. Search engines view these links as recommendations to your site. To a search engine, the more people recommending your site means that your site must hold useful content for readers, thus it is considered more important when providing relevant results to user searches.

The Value of Backlink Placement
While all backlinks to your site are valuable, search engines will assign a higher value or importance to specific backlinks. Factors that go in to determining the value of a backlink are determined by the site that is linking or pointing to your website. Authoritative websites are considered the most valuable. This means that sites which include information similar to your site and have a high search engine ranking, are given more importance as the link is more relevant to your site.

For instance, if your site is about beauty products and you get a link to your site from a page about computer gadgets, the search engine will look at the keywords of both sites and compare their relevance. In this case, even if the computer gadget site that is linking to yours is one of the most popular sites on the internet, the value of the link will be small because each site holds completely different information for its viewers.

How Do I Get Backlinks?
There are several ways to get backlinks to your site. Some of the easier and popular ways include:

1. A popular way to generate backlinks is by providing other website owners with useful information they will want to include on their site. Article Directories allow you to write articles relevant to your site and include a link. By posting your article, the individual re-posting your writing to their site is required to include any links you provide within the article. The more useful your article is, the more people will re-publish it on their site, creating more and more backlinks.